2008-2017
General Manager Director of Product Development Lead Designer
Cherry Tree Design Bozeman, Montana
PHP
MySQL
ActionScript3
jQuery
osCommerce
JavaScript
Overview
- Develop and maintain consistency and continuity among marketing, sales and the final product throughout all aspects of operations
- Oversee Human Resources, including hiring, reviews, pay scales, payroll administration
- Organize company financial and operational data to create budgets and reporting
- Explore and evaluate potential areas for growth through market analysis and industry partnerships
Web Development
- Create several web applications to facilitate customer search, design, and quoting of Cherry Tree Design product lines
- Develop effective web-based admininstrative tools for customer relations, quoting and invoicing, staffing and production scheduling, inventory management and purchasing
- Migrate legacy software to cloud-based SaaS providers: Google Apps, WORKetc CRM, Xero Bookkeeping, and ADP Payroll, & develop integrations among services
- Write style and script snippets to tailor thirdparty web applications to CTD workfows
- Integrate payment processing solutions via Authorize.net and PayPal, ensuring PCI compliance
- Manage company IT infrastructure, LAN, router, switch and wireless access point
- Manage company VPS, web hosting, SSL and domain registration
Design & Marketing
- Design and execute all visual communications including digital and print assets, website design, development and content catalogs, specifications, instructions and promotional materials, maintaining usability, functionality and consistency among various media
- Direct AdWords campaign management, spend and focus, utilizing Google Analytics to analyze website performance and troubleshoot underperforming assets
- Develop effective, actionable email campaigns, and maintain mailing lists
- Design trade show installations, signage and materials
Product Development
- Identify new opportunities to bring affordable, hand crafted wood products to a national market
- Design and engineer new hardwood lighting and mirror accessories, working with overseas factories to ensure quality and consistency
- Develop several new screening and sliding door product lines in traditional Japanese, Contemporary and Arts & Crafts styles
- Produce 3D modeling and renderings of products in Sketchup
- Determine costing and pricing, balancing profitability and competitiveness
- Optimize production methods within standardized quality expectations
Sales & Customer Service
- Oversee all aspects of sales and office work
- Develop and define sales lead processes, materials and procedures
- Increase sales conversions through targeted discount and incentive programs
- Track lead gen and sales performance and develop strategies for improvement
- Develop and refine order processing procedures to reduce data-entry
- Define freight and package shipping procedures and filing of damage claims
- Oversee and personally handle customer concerns related to products and service
- Create and maintain specifications, instructions and customer resources
Production Management
- Organize production calendar based on sales and demand, and ensure that staff stays on schedule
- Lead weekly Sales+Production Meetings, reviewing timelines, discussing solutions to problems and resolving conflicts
- Manage inventory levels of raw materials and finished products
- Develop workflows to streamline production operations