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2008-2017

General Manager Director of Product Development Lead Designer

Cherry Tree Design Bozeman, Montana

Overview

  • Develop and maintain consistency and continuity among marketing, sales and the final product throughout all aspects of operations
  • Oversee Human Resources, including hiring, reviews, pay scales, payroll administration
  • Organize company financial and operational data to create budgets and reporting
  • Explore and evaluate potential areas for growth through market analysis and industry partnerships

Web Development

  • Create several web applications to facilitate customer search, design, and quoting of Cherry Tree Design product lines
  • Develop effective web-based admininstrative tools for customer relations, quoting and invoicing, staffing and production scheduling, inventory management and purchasing
  • Migrate legacy software to cloud-based SaaS providers: Google Apps, WORKetc CRM, Xero Bookkeeping, and ADP Payroll, & develop integrations among services
  • Write style and script snippets to tailor thirdparty web applications to CTD workfows
  • Integrate payment processing solutions via Authorize.net and PayPal, ensuring PCI compliance
  • Manage company IT infrastructure, LAN, router, switch and wireless access point
  • Manage company VPS, web hosting, SSL and domain registration

Design & Marketing

  • Design and execute all visual communications including digital and print assets, website design, development and content catalogs, specifications, instructions and promotional materials, maintaining usability, functionality and consistency among various media
  • Direct AdWords campaign management, spend and focus, utilizing Google Analytics to analyze website performance and troubleshoot underperforming assets
  • Develop effective, actionable email campaigns, and maintain mailing lists
  • Design trade show installations, signage and materials

Product Development

  • Identify new opportunities to bring affordable, hand crafted wood products to a national market
  • Design and engineer new hardwood lighting and mirror accessories, working with overseas factories to ensure quality and consistency
  • Develop several new screening and sliding door product lines in traditional Japanese, Contemporary and Arts & Crafts styles
  • Produce 3D modeling and renderings of products in Sketchup
  • Determine costing and pricing, balancing profitability and competitiveness
  • Optimize production methods within standardized quality expectations

Sales & Customer Service

  • Oversee all aspects of sales and office work
  • Develop and define sales lead processes, materials and procedures
  • Increase sales conversions through targeted discount and incentive programs
  • Track lead gen and sales performance and develop strategies for improvement
  • Develop and refine order processing procedures to reduce data-entry
  • Define freight and package shipping procedures and filing of damage claims
  • Oversee and personally handle customer concerns related to products and service
  • Create and maintain specifications, instructions and customer resources

Production Management

  • Organize production calendar based on sales and demand, and ensure that staff stays on schedule
  • Lead weekly Sales+Production Meetings, reviewing timelines, discussing solutions to problems and resolving conflicts
  • Manage inventory levels of raw materials and finished products
  • Develop workflows to streamline production operations